Social media marketing is an essential part of any business. It comes with a range of different benefits including heightened brand awareness and authority, more inbound leads and sales and higher conversion rates within your business when done correctly.
Adding social media to your digital strategy is a must for every business looking to grow their business. Social media can be a fantastic tool for on-boarding new customers, specifically targeting certain niches and uncovering hidden markets that you may not have been aware of for you business.
Still not convinced? Let the numbers to the talking…
✓ 90% of all marketers state that their social media efforts have generated more exposure for their businesses
✓ 66% of marketers see lead generation benefits by spending as little as six hours a week on social media
✓ In 2015, Facebook advertising influenced 52% of consumers’ online and offline purchases
✓ 79% of B2B marketers say LinkedIn advertising is an effective source for generating leads
✓ 62% of millenials and 51% of individuals over 35 are likely to take action after viewing YouTube advertising