Content creation is an incredible way to get people talking about your business.

Most of what we call information is actually worthless. As a content creator and business owner, you are charged with the ultimate task to seek through overwhelming, crude data, to craft content as an actual, measurable, and valuable asset.

Not knowing your audience by creating seemingly worthless content can slow down your website or business, birthing frustrated clients who might not come back. Sometimes, less really is more when it comes to web content.

So how do you become a content alchemist and avoid common mistakes like those above? We’re specifically going to look through some tips I apply in my capacity as a business owner in producing content.

1.  Have a goal in mind

Before you create content, you need to answer the question of why you’re creating it. All content creation starts with a goal. How are you going to gauge the success of your campaign? Is it with new subscribers? Traffic? Conversion? App downloads? Social shares and engagement? Podcast downloads? Video views? Sales?

Knowing your goal early on will guide other essential decisions as you create your content.

2.  Research and know your audience

The next step in being a content alchemist is to understand exactly who is going to read, hear, see, or watch the content you create.

By understanding your audience you’ll be able to create content that will speak directly to them.

3.  Be creative

When you’re creating content, there’s a need for it to usually have a bit of a balancing act for it to be ‘useful’ content.

You need to be analytical. The content you create should be data-driven and written productively with a systematic approach to structure. 

4.  Lean into your passions and strengths

Part of the reasons business owners struggle with creating engaging content is that they aren’t exactly excited about what they’re talking about.

As regards content creation, your audience is only as excited about a topic as you are. Being the creator, you define the feel and tone of the content, no matter the medium used.

It is really as simple as it sounds. Learn these steps and you’ll be able to captivate your audience in a way you’ve never seen before.