Running an online business and having to map out your own marketing strategy can be overwhelming, especially if you’re moving in towards the digital marketing world. However, creating an opt-in funnel can help you to build your email list, which is still one of the most effective digital marketing methods out there.
Building an opt-in funnel is not a difficult task and is relatively straightforward. Here is what you need to have to create a successful opt-in pipeline to grow your business.
If you’re looking to create an opt-in funnel, then I recommend that you invest in a quality landing page, as that could make a big difference when it comes to your conversion rates. Your landing page is a web page designed separately from your main website and which is focused on achieving one goal. This makes it a crucial factor in the opt-in funnel process and can help you to achieve excellent results when set-up right.
One Call To Action
Decide on what goal you want to achieve through your landing page and make that your one call to action! Figure out if you’re wanting your visitors to subscribe to a newsletter, to sign up for a free trial or to leave their contact information in turn for some free downloadable content. Whatever it may be, just make sure to choose one.
The reason I say that you should only have one call to action is that you don’t want to distract your visitors with too much going on at once on your page, as that will lead to a low conversion rate.
Use Visuals to Captivate
Don’t underestimate the power of good visuals. You only have a few seconds to capture the attention of your visitors, convince them to stay on your landing page and to encourage them to leave their name and email.
Think about what your business represents and the services you have to offer. Then think about what sort of visuals (this could be a video or a relevant image) would appeal to those landing on this page.
Don’t Ask For Too Much
Once a visitor has made up their mind about staying on your landing page, the next step for them would be to learn more about what you’re offering or for them to sign up to your website. However, it’s critical that you don’t ask them for too much information in the contact form. Asking them for too much information could potentially stop them from converting, especially if they already have doubts in their mind. No one wants to waste time filling out loads of information on a contact form from a site they’ve just discovered, so make this process super easy for them!
When you’re designing your landing page, think about what information you require to nurture a lead rather than what information you actually want. It’s best to leave in a field for a name and email address, as those are the two most important factors when trying to build up your email list.
You can do a trial and error with your contact forms, but whatever you do, make sure it’s clean and simple.
Make It About Them
People will want to invest their time and energy into things that will provide them with solutions to their problems. So don’t get too caught up on going on about yourself, and focus instead on what your services or products can do for your clients.
Highlight the benefits of your services, figure out your audience pain points and use your landing page to offer a direct solution. By doing this, you could see strong potential growth in your opt-in sales funnel.