If you’re someone who enjoys working with people and helping them to achieve their goals, then going into the coaching business might be the right path for you. One of the great things about starting a coaching business is that with today’s technology, you can do it from virtually anywhere in the world and you can connect with people from all corners of the globe. Sounds great, right? Now, you’re probably wondering where to start.
Here are a few tips on getting started on your first coaching business.
Decide What Type Of Coaching
There are different types of coaching available. You’ll find coaching industries such as health, weight-loss, fitness, parenting, relationship, and then you will have life and business coaching. There are many more out there for you to choose from, but it is essential that you figure out what type of coaching you’re most interested in and stick to one. Different types of coaching will hold different audiences with varying needs and desires, so start out by pinpointing which industry suits you best.
Consider Getting Trained
While this isn’t necessary, it still can be a good idea to gain some training experience from a professional. This can help you to figure out what coaching techniques you like or don’t like and can help you to be a better coach for your own clients. You will even come out of it with a better idea of what tools you should use to help you succeed in your own field.
By going through a training course, you’ll also earn a certificate which will surely add to your credibility.
Set It Up!
Consider what you want your business name to be and what you want your business structure to be, and then get your business registered! Be sure to follow the rules and regulations by applying for a business license as required by whatever city or country you’re planning to coach from. You should also take some time to outline a coaching service contract which helps to outline your services and expectations.
Gather Your Required Equipment
Make sure you have all the required equipment and materials you need for your coaching business. For example, if you’re going to create videos then make sure you have a good camera and microphone and the right software to edit your videos.
If you know you’re going to be on a lot of call with clients and you want to record those client calls, then get a recorder so that you have a record of your sessions to review for later. Some coaches also provide homework for their clients, so make sure you prepare any materials that you might want to use throughout the learning process.
Build A Website
Create a website so that potential customers can learn more about your coaching services. A website is a great place to market your services or products and for people to connect with you! You can use the platform to create content that people can opt-in to follow, and you can even add in testimonials and reviews to add to your credibility.
Create A Marketing Strategy
Figure out what your desired target audience is, where to find them and then create marketing strategies that will help attract them into your business. You can do this by using your social media channels such as your Instagram, Facebook, or LinkedIn.
Don’t forget to nail your marketing! Consider offering free lead magnets to lure in new clients. You could write free blog posts for people to read, provide downloadable ebooks or guides, or even provide free and short coaching sessions to encourage people to give you a shot. By providing free and valuable content to your potential customers, you’ll be able to gain their trust and get them into a more comfortable position to purchase with you.