The COVID-19 pandemic that rocked this year has definitely and immensely affected how businesses operate. We’ve witnessed more products and services move online and a lot of employees will keep on working remotely or in a hybrid mode for much of next year. Months of different customers’ responses to COVID-19 have provided us some insights..
Virtual events are no doubt here to stay. Virtual events, as opposed to the traditional in-person gatherings, allow for businesses of all types and sizes to organize events on a global scale and provide a direct one-to-one measurement. What should your virtual event strategy in 2021 look like? It’s becoming apparent that more and more..
Raving fans, brand advocates, happy customers. Whatever you call them, we all want customers to be our mouthpiece and keenly declare openly how much they love our business. As much as these external cheerleaders matter – and they matter greatly – how do you gain massive loyalty from your customers? 1. Get to know your..
A sales funnel is each stage a person goes through to become your customer. Each of the funnel stages affects consumer behavior significantly, so you need to understand them intimately. Understanding each step affords you the opportunity to strategically exploit them to size up the number of people that eventually turn customers. This can have..
Content creation is an incredible way to get people talking about your business. Most of what we call information is actually worthless. As a content creator and business owner, you are charged with the ultimate task to seek through overwhelming, crude data, to craft content as an actual, measurable, and valuable asset. Not knowing your..
Having a solid sales funnel is essential to any business. It’s especially great if you’re wanting to sell your online course on autopilot while also generating an excellent passive income. So, sales funnels are fantastic, but how exactly do you get into it and what does it actually do for your business? If you’re running..
You’ve finally received your coaching certification, have set up your coaching business and are ready to start helping people, but now you’re faced with another set of challenges. One being that you might not know exactly where to start when it comes to finding the people who could benefit from your services. If you’re struggling..
In an ideal world, our customers would come across our product, fall in love with it and purchase from us in a heartbeat. In the real world, this rarely happens. In fact, almost all customers go through a long customer journey (long decision-making process) before committing to any products or services offered. There are a..
Running an online business and having to map out your own marketing strategy can be overwhelming, especially if you’re moving in towards the digital marketing world. However, creating an opt-in funnel can help you to build your email list, which is still one of the most effective digital marketing methods out there. Building an opt-in..
Seminars are an excellent place for businesses to spread awareness of their products or services to a targeted group of customers or industry partners. Companies can educate their potential clients on their business model and services, as well as to market themselves through handouts, entertainment or simply by providing valuable information during these events. Whether..
You don’t need a huge budget to successfully grow your coaching business. What you need is to be consistent with your marketing. When I say marketing, I don’t mean all those paid advertisements that you might think you need to invest loads of money into. I’m talking about the more alternative and low-cost marketing methods..
Increase Leads (Better Offer) Consistently growing your leads is not the easiest task in the world, but it most certainly is one of the most important when it comes to building a long-term and successful business. You will face numerous inbound marketing challenges throughout your endeavors due to the ever-evolving market and the constant change..